Brand - Definition "A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the concrete symbols such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts, color schemes, symbols, which may be developed to represent implicit values, ideas, and even personality."
from wikipedia - http://en.wikipedia.org/wiki/Brand
Your task is to create a powerpoint presentation on a brand of your choice. The presentation will have three slides and last three minutes.
At all times, you must be the focus of your presentation. The slides should should be there to assist with your presentation, you are not there to present the slides.
Use the skills discussed in class and avoid the pitfalls that have been raised in class and in the readings.
You will have time during one class to work on this. PPTs must be submitted on Friday. Presentations will begin on Monday.
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